May 4, 2010  - (Poway, Calif.) Finder Technologies, the company behind the Auto-Finder(TM), a patented new family safety product that guides you to your parked vehicle from up to a half mile away, announced today that Bill Fields, former president and CEO of Wal-Mart Stores Division, has joined its executive team as an advisor to business growth.

"Bill's experience with suppliers and low-cost manufacturers will help us reduce costs, and his retailing expertise will help guide our products to the mass merchant market quickly," said Jim Berntsen, president and CEO of Finder Technologies. "He immediately expressed interest in the Auto-Finder and the future applications of our patented Finder (TM) micro antenna system, and we're pleased he's decided to join our growing team,"

William R. "Bill" Fields is also the former chairman and CEO of Blockbuster Entertainment Group, and former president and CEO of Hudson's Bay Company. He currently sits on the boards of Lexmark and VitaminSpice LLC, and is chairman and founder of Intersource Enterprises, Ltd.

"The Auto-Finder is an exciting product and there is a definite consumer need for this," said Bill Fields. "There are so many uses for this technology and I am delighted to join the Finder Technologies team."

The Auto-Finder is a hand-held key fob size device that helps consumers locate their vehicles in parking lots and multi-story parking structures from up to a half mile away, without needing open sky for GPS signals or having to preset your location every time you park. Finder Technologies, located in Poway, California, envisions a multitude of location assistance products based on their Finder platform, from Child-Finder and Pet-Finder to Asset Trackers and Search & Rescue devices. For more information visit www.findertechnologies.com or www.auto-finder.com.

PRESS CONTACTS: Courtney Pendleton Fleishman Hillard 619.237.7722 office Courtney.pendleton@fleishman.com